Never fear, the Super Funnel is here!
The Super Funnel
This tale's as common as they come: you throw everything you've got into creating something awesome, only to roll it out to...crickets.
That's the exact reason why I leverage this funnel strategy every chance I get—it's not about boxing anyone in, but about making sure the product doesn't just float aimlessly out there. It's about making a real connection, striking a chord with the people you're trying to reach. Imagine it as your trusty compass, guiding you through the wilds of product development, boosting your creativity instead of clipping its wings.
I’ve heard folks say, "It's too rigid. We gotta be fast, break things, shake things up!" But let's get real for a second: what are we actually gunning for? A quick hit of pride, or a product that's so on point, people can't help but whip out their wallets?
And to those pointing at companies that seemingly shot to the top without a plan, keep this in mind: a successful company’s mission is to create something that doesn't just get noticed; it gets bought. If a company skipped the strategic steps and still made it big, chances are:
They had an innate sense of the funnel game, intuitively knowing what works. That's fine for a startup, but when you're scaling, you gotta get those insights down on paper.
They were running on gut feelings about what the funnel needed. That's startup life, but you need to check those instincts against reality.
Maybe they've fostered a culture where the funnel's built into their DNA, with everyone knowing their bit without needing it spelled out.
Or, it's possible they're not actually “killing it” as much as it seems, risking a product that doesn't really light a fire under anyone.
Lastly, they might have the buffer to tweak and refine their approach, cycling through ideas until something sticks, or they figure it's a no-go.
At the end of the day, behind every win is someone—or a whole team—wrestling with these questions, finding the right fit.
My Philosophy: Writing it all down, sharing these nuggets of wisdom, is gold.
It clues in the newbies on why they're here and gives the vets a reminder of the big picture. While my funnel might look stiff to some, it's actually a playbook shared by the best in the biz, from the scrappiest startups to the giants. They all know their stuff, from the big picture down to the nitty-gritty, whether it's scribbled in a notebook or just part of the collective brainpower. ✍️🚀
